DEFNE GENÇ
Stanford CS / AI @ Coinbase / NYC

Dishcovery

UI Design · Frontend · UX Research

An image-recognition app that helps you recognise, learn about, and cook with ingredients from cultures around the world.

Year2024
RoleUI Designer · Frontend Engineer
Context20 weeks · Two iterations (CS 147 + CS 194H)
TeamV2: Amrita Palaparthi, Janet Zhong, Kyla Guru · V3: Kayla Kelly, Sharon Wambu, Abena Ofosu
ToolsFigma, React Native, Clarifai AI, Paper prototypes
AwardsBest Project · Best Design · Best Concept
Dishcovery

Overview

Dishcovery is a consumer app that uses image recognition to help you recognise, learn about, and cook with foods from around the world. Scan an unfamiliar ingredient to see its cultural and culinary context, explore recipes by cuisine or ingredient, and save what you want to try.

1Research

What We Heard

We interviewed non-student adults across the Bay Area, from a Peruvian head chef to the owner of an Asian grocery store. They wanted to reconnect with food from their cultures, learned best hands-on, and cared about authentic ingredients. What got in the way was finding the right ingredients and knowing how to use them.

Empathy Map for Dishcovery
Empathy map capturing user sentiments about cultural food experiences

Prototyping

Two experience prototypes shaped the product. Cultural context on a map made people appreciate an ingredient more, and background information in a grocery store made them more willing to buy one, though convenience usually won. Out of 60 ideas we chose a grocery companion: scan an ingredient and see where it comes from, what to cook, and how to use it.

Low-fidelity sketches
Low-fi sketches exploring key app features
Wireframe navigation flows
Wireframes showing navigation flows

2Final Design

V3 Redesign

We usability-tested the working React Native build and redesigned from what we saw. Recipe steps became swipeable, cultural context moved to the recipe page, and the home screen picked up cultural events like Ramadan specials.

Ingredient scanning process
Scanning: progress, success and failure states, and ingredient information
Recipe screens
Recipe steps and cultural context
“Recipe steps as story”: we switched from scroll to swipe after watching someone try to cook with soiled hands.